There are a couple of significant benefits to you in donating appreciated property (that is, stocks, mutual funds, or real estate that have gone up substantially in value) to Cross Bar X. First, you get a charitable contribution deduction on your income tax return for the full current market value of the asset, and not what you paid for it.
Secondly, you avoid paying capital gains tax on the appreciation when you gift that asset to Cross Bar X. Therefore, Cross Bar X gets benefit of the full current value of the asset, you have paid no tax on the gain from that asset and yet you get a tax deduction for that full value. Truly, a "WIN-WIN" situation. Talk with your tax advisor for more details.